We may have a love/hate relationship with commercials due to implications of consumerism and concerns about products. Something to consider is image, recognition of buying power and simple consideration. I believe there was an episode of Mad Men where a company had solid research AAs made up a substantial percentage of their customer base, but chose to ignore them. We’re coming full circle and should take advantage of every opportunity (and create some).
This is the first Blasian connection between Asian men and Black women that I’ve seen. Do you have any other examples?
While this is an intra-cultural relationship, the woman is being elevated to WIFE.
There’s an earlier ad from 2011 which indicates Chevrolet is seriously courting black women buyers.
Remember the Alanis Morrisette video for Ironic? This ad is reminiscent of it.
Don’t miss the other content: