They’re like a tickle you want to scratch. Something you can’t quite put your finger on. I had to do a search to get the name of the actress who plays what I call the “Oracle of Ikea”. For I immediately thought of the Matrix films with actress Gloria Foster who originated that role before she succumbed to cancer. The way they created the character as some all-knowing guru could have lent itself to a stereotype though I just find it a little creepy.
Yet I am so drawn to the commercials. I believe Ms. Evans has completed six ads now so obviously the response has been very favorable. They’re certainly memorable. Apparently I’m not the only person who finds her fascinating. I hope Ikea continues to use her as a spokesperson though they could integrate another long-term secondary character the way Geico uses the British talking gecko, the Cavemen and now the wad of cash with eyes – which by the way is just beyond weird.