One of the great things to have occurred over the past several years is the emergence of the internet. As we know many people made blogging and creating other online forums an integral part of their lives, starting businesses and reaching out to others across the blogosphere. We’ve been able to bypass traditional media in breaking stories, have vaulted over certain gatekeepers who have a more thinly-defined idea of what is “newsworthy” and have even been dispatched to the White House because our influence and reach is unique.
We still have work to do if we are interested in getting our messages out. The presence of media companies and other interests to again segment and control who gets to speak (or write), what they say and how they say it has never stopped. You may find this out quickly when submitting to others that some material doesn’t meet their editorial guidelines or they want a different writing style and then you may see how certain blogger voices who may be deemed safer or are on some unknown approved list get the green light. It’s more of the same. Others are building infrastructures and we had better do the same before we are marginalized and phased out.