I’m not sure whether to laugh or cringe at this K-Mart commercial featuring kids doing the “dozens” and “yo mamma” one-offs, but it wasn’t about hurling insults. It’s a little edgy. And there are two young black actresses featured in a multicultural ad. I’m on the fence with this one. What do you think?
Continuing our discussion from February – by supporting those who are supportive of you – we’ve got some new commercials that show black women in a positive light. (Don’t miss When Advertisers Positively Acknowledge Black Women #1.) Which is not the same thing as pandering or being ‘ironic’ for the sake of attention, paternalism or worse! The brands do need to label their ads better so we can find them by a simple SEO search.
Much of the future of advertising has to take online viewership into greater consideration. Yes, brands that means you!
Continue reading “When Advertisers Positively Acknowledge Black Women #2”