I know the auto insurance market is very competitive right now and some of these companies are flooding the airwaves with television and radio spots. I think the talking gecko for Geico is cute. Hiring the very debonair actor Dennis Haysbert has worked very well for AllState as he’s a believable and trustworthy spokesman. Now something about Flo the salesclerk isn’t quite working for me with Progressive. Just the fact that they’re called “progressive” and have slipped in what I’d term the 2000-decade version of “Hip-Hop Jive Talk” is irritating as all heck. I get that she’s supposed to be slightly quirky so I let the colloquialism-gone-wild go.
Yet there’s another commercial where she quips “power to the people” that gave me pause. To render the anti-establishment political slogan from the ’60’s that meant so much into a one-liner tossed out so casually is an offense that should be noted – not that I’d buy their insurance anyway. It just proves how corporations co-opt everything that was at one point considered cool and ruined it! This isn’t as bad as the Burger King SpongeBob Got Back ad but it’s still highly questionable.