More Celebrations

I forgot to include an oldie (circa 1996) but goodie from the UK group St. Etienne, “I Was Born on Christmas Day”, featuring the ethereal vocals of Sarah Cracknell.
Today is the 3rd principle of Kwanzaa: Ujima – Collective Work and Responsibility
The goal is to build and maintain a community. This is where it is imperative that people financially support those entities and companies that don’t harm the Black community, especially Black women and girls. 

For example, if a large consumer products company such as Proctor & Gamble is paying for advertising on shows that degrades the image of Black women then we should NOT lend our tacit approval by purchasing their products. If a certain music artist displays skin-shade racism don’t buy their music! It requires making informed and deliberate choices. Stop blindly supporting churches, Civil Rights organizations and even your neighborhood store if they don’t offer reciprocity in turn. We can demand equal access and fair representation by using our collective bargaining power. 

It’s like holding a large voting block on the board of a company where you can easily wield influence. It is time for people to begin strategizing and planning a long term goal and an overall course of action for the uplifting and care of those who show themselves to be allies and recognize and protect each other from the enemies. 

Bookmark and Share